Latest Work
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Currently working with Unilever UK
Based in Singapore
(working worldwide)
DIANA
UI UX DESIGN LEAD
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A stage where we find the key aspects and value propositions of the product: what it is, who will use it, and why they will use it.
Stakeholder interviews
Competitor research
Heuristic evaluation
User personas
Customer journeys
Project timeline
I analyse observations and synthesise them in order to define the core problems that we have identified up to this point.
We will agree the initial scope and set of principles to help prioritise the design & development of experiences.Moodboards
Iterations
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High fidelity prototype
Visual designs, prototypes, and wireframes to aid stakeholders visualise the proposed solutions
• Testing sessions - moderated/unmoderated usability testing, focus groups, beta testing, and A/B testing.
• Surveys for capturing both quantitative and qualitative information from real-world users.
• Analytics (quantitative data :clicks, navigation time, search queries, etc.) from an analytics tool which helps us understand how users interact with your product.
The Process
My approach to UX is rooted in understanding both user needs and business goals. I believe in being agile, cutting through the noise, and always keeping an eye on the latest technological advancements.
"UX without the 'feel-good' element is just another checklist."
My UX Philosophy
Meaningful
Pleasurable
Convenient
Reliable
Usable
Functional